Home - Digital Marketing Performance Center

About Digital Marketing Performance Center

The Digital Marketing Performance Center was created by the Chief Marketing Office (CMO) Council as a resource for marketers to access the latest news and research on digital marketing. Featuring reports, white papers, expert insights and best practices from global digital marketing leaders, DMPC aims to provide the information you need to stay ahead of the digital curve and strategically plan for what lies ahead. More »

Featured Programs

Brand Protection from Digital Content Infection
Safeguarding Brand Reputation Through Diligent Ad Channel Selection More »

Ingenuity in the Global eCommerce Community
How To Compete and Not Get Beat in the Digital Retail Marketplace More »

Engage at Every Stage: An Investigation of Video Activation
Getting Measurement, Monitoring and Media Right More »

All DMPI Programs »
Find out more about DMPI ongoing and past programs and campaigns

get certified by cmo council


Advancing Online Education to Further Marketing Automation

With the widening digital marketing skills gap, the CMO Council is actively engaging in furthering the capabilities of internal digital marketing teams. We are providing training for organizations to get CMO Council certified and help enterprises close the skills gap.

DMPI Leadership Committee

Wisdom Picks From Experts

Executive Editor, CMO Council

Since its inception, digital has been viewed as the path forward for marketers, who are able to engage, inform and connect with consumers more effectively and efficiently than ever before. From email and social media to big data, personalization and beyond, organizations are now able to capture valuable information about their customers that allows them to deliver experiences that truly delight and engage.

This has led to a competitive landscape that shifts and evolves on a daily basis, which is making it all the more imperative for organizations to deliver the kinds of experiences that stand apart in consumers’ minds. However, it has also created organizational gaps as the skills needed to remain abreast of all these changes also require new talent.
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